Policies designed with real world thinking, marinated with Behavioural Economic Design principles.
Posts
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When the Feedback Arrives Too Late: Designing for ACW in Higher Education
Universities collect student feedback at the end of semester — after the experience is over and the damage is done.…
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When a Nudge Isn’t Enough: The Case for AIM
The government’s antibiotic prescribing trial proved that a letter can change behaviour. It didn’t prove that changing behaviour is enough.…
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FlyWise: The Simple Fix Hidden in Your Airline Booking
Travel insurance at airline checkout sits in a regulatory grey zone — legally exempt from consumer protections designed for exactly…
