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Welcome To ThinKynd
Less “I” more Why
Thinkynd is about finding the metrics of behaviour that lead to meaningful change.
It maps where systems fall short — not in theory, but in lived experience.
By tracing patterns, pressure points, and misaligned incentives, it uses behavioural insight to design smarter responses.
The goal isn’t to look clever. It’s to make things work better — for more people, more often.
Think with me
I call myself a behavioural system landscaper — someone who instinctively maps how systems function, misfire, and shape human behaviour. I don’t just diagnose surface problems; I track where effort leaks, identity gets taxed, or feedback loops quietly unravel.
My background blends behavioural economics, product operations, and lived-experience learning design. But my core strength is this: I make invisible dynamics visible — and then help reshape them.
And I believe that even messy systems can grow something better, if you know where to plant the right idea.
ThinKynd 