I’m Amanda Doecke, founder of Thinkynd — a platform for exploring how behavioural insight can make systems fairer, smarter, and more human.
My background spans operations, product development, and behavioural economics. But more than credentials, what drives me is pattern recognition — spotting where effort leaks, where feedback loops fail, and where the gap between intent and outcome quietly widens.
Thinkynd is where I work through those questions.
Some ideas become policy proposals. Some turn into games. Some stay unfinished until the system’s ready to hear them.
This isn’t about personal brand or performance.
It’s about building tools — grounded, curious, and quietly disruptive — that might make things work better.
ThinKynd 